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Case Study: ABC Minimart

View Solution # 27156

Price: $12.00

ABC mini-mart is a well-established retail chain in Singapore, selling grocery and household goods. Currently, it has 20 outlets and mostly they are located in the central areas. The senior management team is exploring new market opportunities in order to expand its domestic business.

Assume that you have been appointed as the market research manager in this firm and are required to conduct a market research project only using secondary data.

Conduct secondary research with the aim of exploring the market opportunities and submit the report on your findings.

Solution

An industry overview along with market potential is analysed with the help of secondary research. THe target markets in Singapore for ABC Minimart are then identified. The other external factors that have an impact are also discussed in the solution.

No. of Words: 1,458 words Help

References: 14 Help

Price: $12.00

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