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Initial Public Offering Options for Skype

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An IPO for Skype?
Recently, the online auction giant E-Bay has announced their intention to sell their Skype division through an initial public offering (IPO). Some of you might be familiar with Skype, as they are one of the leaders in providing online video and audio conferencing services. Here is an article on this recent announcement by E-Bay:
http://files.shareholder.com/downloads/ebay/676142613x0x287046/95ba0c30-057d-4a67-859c-8cac8e7be234/EBAY_News_2009_4_14_General.pdf

So far the IPO has not happened, although E-Bay did sell a majority of their shares to other companies. An IPO is still something that might happen in the future. The possibility of a future IPO is the focus of this assignment.

Do some reading up on the online IPO process used by Google and Morningstar using the CyberLibrary and internet search engines. This is an untraditional approach to the IPO, but may or may not be the best approach for a Skype IPO. Here is one article to get you started:

Carter, A. (2005, January 10, 2005). Morningstar Follows Google's Lead. Retrieved August, 2009, from http://www.businessweek.com/bwdaily/dnflash/jan2005/nf20050110_8372_db035.htm

After doing some research both on Skype and on online auction IPOs, write a four page paper answering the following question:
What type of IPO should E-Bay use to take Skype public - a traditional IPO or an online auction?
Some issues to consider in answering the above question include:
A. The type of investors Skype likely to attract
B. The lessons learned from Google and Morningstar from their auction IPOs
C. Costs and risks of each type of IPO

A Case Assignment Expectations
In the grading of your assignment, you will be assessed on the following items:
1. The use of multiple references beyond just the two readings mentioned above. Those links are just to get you started, but your ability to do your own research beyond these two articles will be assessed.

2. Your paper from beginning to end on the precise assignment question. No need for lengthy background information, focus on what type of IPO should be used and why you feel this way. Your very first paragraph should include a direct answer to the assignment question, with the body of your paper focused on defending your answer.

Solution

The solution discusses in detail the options available for Ebay to take Skype public. The types of investors for Skype have been analysed and a decision is made based on the lessons learned from companies like Google and MorningStar. Also a discussion of the costs and risks involved is included in the paper.

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Initial Public Offering Options for Skype

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