It is time to start writing the marketing plan for Global Gadgets Imports, and you are enlisting the help of your team back at your marketing agency...

Discussion Question: Phase 2 - Task 3: Task Name: Deliverable Length: 10-12 slides w/200-250 word speaker notes per slid Details: This assignment addresses both direct marketing and the issue of privacy. One of the most challenging issues...

Discussion Question (GGI): Phase 2 - Task 1: Details: You're ready to take a big step in the marketing process for GGI Housewares branding. You know that branding is a strategy that needs to be determined early on and every marketing decision...

Discussion Question (GGI): Phase 1 - Task 2: Details: After an initial review of the current situation, you decide to make a short presentation to senior management Your presentation...

Discussion Question (GGI): Phase 1 - Task 1: Since GGI has very little or no market recognition, you decide to explore Public Relations and discuss it with senior management. Public Relations is communication with the public...

This project is designed to broaden your understanding of marketing through the application of key concepts and principles. This assessment involves you choosing a CURRENT product/brand and developing a 12-month Marketing Plan for the Year Ahead...

1. Using secondary sources of data investigate the micro and macro environmental factors that are likely to affect RyanAir in the future. Undertake a PESTLE and SWOT analysis for RyanAir. 2. Based on this research and your analysis...

1. Using secondary sources of data investigate the micro and macro environmental factors that are likely to affect easyJet in the future. Undertake a PESTLE and SWOT analysis for easyJet. 2. Based on this research and your analysis...

To what extent do you consider that the principles of marketing that have been traditionally applied to the goods sector are appropriate for the service sector...

Using any consumer goods company put forward a research problem. Discuss the differences, advantages and disadvantages for each of the following: Research Design, Research Methods...

ABC mini-mart is a well-established retail chain in Singapore, selling grocery and household goods. Currently, it has 20 outlets...

Prepare a journal entry covering 9 topics and then include a personal reflection in the end. The 9 topics include: 1. Branding 2. Marketing Recipes...

Prepare a journal entry on Planning Marketing Communications and analyse the promotional mix of marketing. include a brief description of the 3 Ps of promotional strategy.

Prepare a journal entry on Place Strategy and discuss about the Behavioural aspects of marketing channels.

Prepare a journal entry on Place Strategy and discuss about the various concepts related ot Place as a part of the marketing mix.