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Marketing Plan - Starwood Hotels (for the next 12 months)

View Solution # 27217

Price: $18.00

This is a practical project designed to broaden your understanding of marketing through the application of key concepts and principles. This assessment involves you choosing a CURRENT product/brand and developing a 12-month Marketing Plan for the Year Ahead.

As a large portion of the assignment requires you to make recommendations to the current product’s marketing mix, it is recommended that you either choose a product that is reasonably new to the market OR a product that is relatively unknown AND/OR is performing poorly. Do not choose a well known, successful product that is very well established in the marketplace or it will be very difficult to develop recommendations.

The chosen company for the assignment is Starwood Group of Hotels.

Solution

Starwood group of Hotels and Resorts is a wide spread group worldwide. This report aims at analyzing the company’s profile and recommending a one year marketing plan for the company to improve the revenues and current standing of the company. Firstly, the report briefly touches upon the current standing of the group and analyses of its opportunities and threats are discussed. Further on the strength and weaknesses of the group is discussed. Based on the analysis of the group a twelve month marketing plan is formed to improve the current business and generate revenues. Recommendations are made on the marketing strategy. Starwood Group of Hotels has a number of opportunities to increase the brand awareness and to improve the online facilities for customers. A detailed plan is included within this report.

No. of Words: 2,293 words Help

References: 8 Help

Price: $18.00

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